Popular South Indian actor Vijay’s ‘Jana Nayagan’ has reportedly generated significant revenue for the production even before its theatrical release. In particular, the grand audio launch held in Malaysia on December 27 turned into a major money-spinning event, going beyond a standard promotional function. The spectacle, which drew attention worldwide, is considered a key contributor to the film’s pre-release earnings.
Massive fan turnout drives earnings
Report by Filmibeat states that the audio launch drew an audience of about 70,000-80,000 fans. No other film event has attracted a crowd this huge at the stadium. The ticket prices for MIPs (most important persons) which were located in the front near Vijay, cost about Rs 55,000. The back seats had different price ranges between Rs 5,000 to Rs 15,000 depending on the location, according to fans on social media.
‘Jana Nayagan’ audio launch alone contributes huge revenue
With an average ticket price of ₹10,000 per viewer, the audio launch could bring in close to Rs. 80 crore. Coupled with other aspects such as telecast and syndication rights, sponsorship and equity, profit from various global distributors, ‘Jana Nayagan’ is already enjoying great commercial success prior to its box office success.
Pre-release earnings exceed production costs
Reportedly, Vijay’s fee is Rs. 250 crore for H Vinoth’s directorial. The star-studded film’s total budget is around Rs. 350 crore. Distribution rights across Tamil Nadu, other Southern states, overseas, and digital, satellite, etc, have netted the production house more than Rs. 350 crore prior to box office release. Songs composed by Anirudh Ravichander have been doing well on musical platforms, while the makers have some surprise tracks to amaze fans during their big screen appearance.
