Marking International Women’s Day 2026, Royal Brothers, in collaboration with MBSI (Moto Business Service India Private Limited) (a Yamaha Motor Co., Ltd. Japan, subsidiary), launched the 14th edition of their impactful “RB For Women” programme. At Bengaluru’s Red Riders Go Karting Grounds, 250+ women gained vital motorcycle riding skills, empowering them with newfound independence and access to diverse vehicles and opportunities. In just four years, the ‘RB For Women’ program has ignited a powerful wave of interest, attracting hundreds of women eager to master motorcycling. This surge in participation showcases the programme’s effective design and comprehensive offerings. Participants receive professional training encompassing scooter and motorcycle operation, from foundational skills to advanced techniques, with a paramount emphasis on safety. Equipped with safety gear and access to a diverse fleet of practice motorcycles, women learn within a secure and controlled environment. Expert trainers deliver personalised instruction and unwavering support, ensuring each participant gains not only proficiency but also the crucial confidence to ride safely and independently. Women Learning to Ride a Bike for the First Time | Women’s Day 2026 | #RBForWomen 14th edition
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“Marking the 14th edition of ‘RB For Women’ highlights our steadfast dedication to making mobility accessible for women,” stated Abhishek Chandrashekar, Co-Founder and CEO of Royal Brothers. “We are incredibly grateful to our partner, MBSI, for providing our female riders with a diverse selection of reliable and safe vehicles. We’re taking this mission across the country because we believe riding is more than a skill, it’s a pathway to adventure and self-reliance. Mastering a motorcycle is a journey of independence, and it fits perfectly into our broader mission: providing 500 million Indians with mobility by prioritizing access over ownership. We invite women everywhere to discover the liberation of renting a scooter or bike.”Nakao Hiroshi: CEO and Managing Director, MBSI said, “MBSI is driven by a vision to enhance the Quality of Life across India through sustainable, accessible mobility. That’s why we are proud to partner with Royal Brothers for ‘RB For Women,’ an initiative that aligns perfectly with our core values. By equipping women with essential riding skills, we are fostering a culture of independence and breaking down long-standing societal barriers. This project is a cornerstone of our broader Women Empowerment mission, creating tangible pathways to employment and economic self-sufficiency. As we expand this partnership into new urban hubs, our goal remains clear: to empower women nationwide with the tools they need to navigate their own futures.”
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Built on a foundation of shared values, the strategic partnership between MBSI and Royal Brothers has successfully accelerated female ridership through the ‘RB For Women’ initiative. The programme’s nationwide traction reveals a powerful, previously unmet demand for accessible two-wheeler mobility. By fostering personal independence and providing essential technical training, this initiative does more than put women on the road—it systematically bridges the gender gap in the workforce, equipping them to thrive in India’s rapidly expanding logistics and last-mile delivery sectors.Disclaimer – The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content.
