BENGALURU: TCS signed a definitive agreement to acquire US-based Salesforce consulting firm Coastal Cloud in an all-cash deal valued at $700 million. Founded in 2012, Coastal Cloud brings AI-led advisory and business consulting capabilities to help clients reimagine sales, service, marketing, revenue, and commerce. With the acquisitions of ListEngage and now Coastal Cloud, TCS said it’s placed among the top five Salesforce consulting firms globally. In Oct, TCS strengthened its Salesforce practice through the acquisition of ListEngage, with capabilities for its Agentforce, marketing cloud, and commerce cloud expertise. Coastal Cloud was nominated to the Salesforce Partner Advisory Board, allowing it to help shape product innovations and develop services to support new launches.The firm is led by Eric Berridge, a Salesforce veteran who built and scaled category-leading Salesforce services ventures. Salesforce Ventures has been a strategic investor in the company. The acquisition adds over 400 seasoned professionals with more than 3,000 multi-cloud certifications, strengthening TCS’ Salesforce advisory and consulting capabilities across verticals. Coastal Cloud’s client portfolio spans multiple industries, and the deal gives TCS greater access to the mid-market segment, along with cross-selling synergies across both firms’ customer bases.TCS COO Aarthi Subramanian said, “This acquisition marks a pivotal milestone in advancing our global Salesforce capabilities and accelerating our AI-led transformation agenda. It is another significant step towards realising TCS’s vision of becoming the world’s largest AI-led technology services company.” The transaction, however, is subject to approvals from regulatory bodies.
